Monthly Sales and Profit Trend
Sales volume stayed materially higher than profit, so margin must be reviewed alongside growth.
Sales
Profit
Portfolio Analytics Dashboard
Sales Performance Analytics Dashboard
Retail sales performance view across revenue, profit quality, region, customer segment, and product margin risk. Built from cleaned Superstore-style transaction data.
Data window: 2009-2012
Region Sales Ranking
West leads sales, while margin varies across regions.
Category Profitability
Technology contributes the strongest profit; Furniture has weak margin despite large sales.
Customer Segment Contribution
Corporate customers provide the largest revenue base and profit contribution.
High-Sales Low-Profit Review
Sub-categories with high revenue and thin or negative margin should be reviewed before scaling promotions.
| Sub-category | Sales | Profit | Quantity | Margin | Status |
|---|
Revenue leader
West generated the highest regional sales at $3.60M.
Profit leader
Technology generated $886.3K profit with a 14.8% margin.
Margin risk
Tables produced $1.90M sales but a -5.2% margin.